Real Estate CRM Pricing: Costs, Plans & What to Compare

Choosing a real estate CRM is not only a software decision. It is also a pricing decision.

Real estate businesses need to understand what they are actually paying for, which features are included, whether pricing is based on users or teams, and whether additional implementation or integration costs apply.

Brosavo is a Real Estate CRM platform designed for real estate businesses to manage leads, customers, sales workflows and property-related processes.

This guide explains how real estate CRM pricing works, what affects CRM cost, what different types of real estate businesses should evaluate, and how to approach Brosavo pricing.

Important: Brosavo pricing should be confirmed directly with the Brosavo team. This page does not publish an assumed or fabricated subscription price.

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What Does Real Estate CRM Pricing Include?

Real estate CRM pricing is the cost a real estate business pays to use CRM software for managing its customer, lead and sales workflows.

Depending on the CRM provider, pricing can include different combinations of:

• Lead management
• Customer management
• Sales pipeline management
• Follow-up management
• Property workflows
• Property inventory
• Team management
• Reporting and dashboards
• User accounts
• Data storage
• Integrations
• Support
• Implementation services

The important point is that CRM pricing cannot be evaluated from the monthly subscription alone.

Two CRM products may have similar subscription prices but very different capabilities, limits and implementation requirements.

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How Much Does Real Estate CRM Software Cost?

There is no single price for real estate CRM software.

The cost depends on the CRM provider, pricing model, number of users, features, implementation requirements and integrations.

Some CRM platforms use per-user pricing. Others use team or account-based pricing. Some providers offer different feature tiers, while larger businesses may receive custom pricing.

For this reason, businesses should compare the total cost of using the CRM, rather than choosing a platform solely because it has the lowest advertised price.

A simple way to evaluate CRM cost

Consider:

Cost factor	What to evaluate
Users	How many agents or employees need access?
Features	Which CRM capabilities are included?
Leads	Are there lead limits?
Properties	Are property records or inventory limited?
Storage	Is there a storage limit?
Integrations	Are external services charged separately?
Support	What level of support is included?
Implementation	Is setup included or charged separately?
Upgrades	What happens as the business grows?

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What Affects Real Estate CRM Pricing?

Several factors can influence the total cost of a real estate CRM.

1. Number of users

Some CRM providers charge according to the number of users.

An individual real estate agent may therefore have a very different software cost from a brokerage with 20, 50 or 100 agents.

Before choosing a plan, determine who actually needs access to the CRM.

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2. Features

CRM plans can differ significantly in the functionality they include.

A basic plan may focus on lead and customer management, while higher plans may include more advanced reporting, team controls, integrations or workflow capabilities.

For a real estate business, evaluate whether the plan supports the workflows you actually need.

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3. Lead management requirements

A real estate business may manage hundreds or thousands of enquiries.

When comparing CRM pricing, check whether the plan places limits on:

• Leads
• Contacts
• Activities
• Follow-ups
• Storage
• Historical records

A low subscription price can become less attractive if the business quickly reaches usage limits.

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4. Property workflows

Real estate businesses have requirements that are different from many generic businesses.

Depending on the CRM, property-related functionality may include:

• Property information
• Property inventory
• Property enquiries
• Lead-property relationships
• Sales workflows
• Property-related customer information

If property workflows are important to your business, make sure they are actually included in the plan you are evaluating.

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5. Reporting and dashboards

Sales teams often need visibility into:

• Leads
• Pipeline stages
• Follow-ups
• Sales activity
• Conversions
• Team performance

Reporting requirements can affect which CRM plan is appropriate for a business.

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Is Real Estate CRM Pricing Per User?

Not always.

Real estate CRM providers can use different pricing models.

Common models include:

Per-user pricing

The business pays according to the number of users.

For example:

Number of users × price per user